HEY, I’M LO.

I started working in the beauty industry at a young age and quickly fell in love with everything creative - makeup, hair, fashion, and the way a strong visual can completely change how something feels.

I’ve never been one to follow the rules. I’ve always had a creative side, but for a long time, I didn’t know exactly where it belonged or how to capture it fully.

After becoming a mom, I started working in hospitality because it gave me more flexibility and allowed me to spend more time with my kids. Somewhere along the way, I was given the opportunity to photograph food. After doing it a few times, something clicked. I genuinely loved it, and it filled my cup in a way the clothing business I had poured my soul into no longer did.

From there, I followed my roots back into the beauty industry. Having worked in and managed salons, I understood the industry from the inside—and I realized I could bring a different perspective to the way beauty and hospitality businesses market themselves.

That’s where Lo York Brand Haus was born.

Today, I create intentional content that tells a story and helps businesses build an identity people can actually connect with. From restaurants and bars to salons, spas, and real estate professionals, I help brands show up in a way that feels creative, cohesive, and completely their own.